With the outdoor season behind us, the focus moves to indoor facilities. There are many ways to increase you chance of success. Your pool can be a revenue and/or membership generator, with the proper programming.
Understand the basics
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WIU Introduces Their Indoor Climbing Wall[/caption]
Before designing classes or events around your pool, understand what your members want and when. Scot Hunsaker, from the aquatics consulting firm Counsilman-Hunsaker, St. Louis, Mo., offers some tips on how to figure out what type of aquatics programming is right for your fitness center.
Types of programming.
The four types of programming for your pool are competitive, recreation, lessons, and fitness and therapy. What type you offer may already be decided by what kind of pool you have. Competitive swimming requires the pool to be cool and deep. The others require the pool to be warm (78 to 82 degrees) and shallow (5 feet or less). For most fitness centers, recreation and fitness are a good combination, if managed properly.
Know your market.
Is your culture competitive or more of a neighborhood pool? Will non-members be allowed to use the pool? If you don’t know what your market wants, conduct an email or telephone survey of your members. Or, create a member advisory board that represents a good cross-section of your members, and consult them about programming ideas. Know the ages of the people who will use the pool, and the number of people. Also, know the times that they will most likely use the pool, the days of the week and the time of year.